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GOOGLE ADS MANAGEMENT

Profit, not just clicks.

Senior-led Search and Performance Max campaigns with reliable tracking, clear reporting and human control over Google AI.

Search & PMaxTracking firstYour account & dataLanding page support
Tracking firstBefore budgets scale
Senior-ledNo junior handoff
Client-ownedAccount, data and history
Plain EnglishSpend, leads, sales and next steps
WHERE BUDGET LEAKS

Google Ads does not waste money. Bad inputs do.

Automation magnifies whatever it is given. Weak tracking, loose targeting and a generic landing page can teach the algorithm to find more of the wrong actions.

01 / DATA

False conversions

Button clicks and low-quality forms are counted as success while real sales stay invisible.

02 / AI

Set-and-forget automation

AI Max and Performance Max expand without the exclusions, signals and review they need.

03 / INTENT

Expensive wrong searches

Broad queries, weak negatives and overlapping campaigns quietly consume the budget.

04 / PAGE

Message mismatch

The ad promises one thing; the landing page makes the visitor search for it again.

ONE PAID SEARCH SYSTEM

Everything required to turn demand into revenue.

We combine media buying, measurement and landing-page thinking in one operating system.

01

Search campaigns

Intent mapping, campaign structure, negatives, RSA copy and location control.

02

Performance Max

Signals, assets, search themes, URL controls, exclusions and channel review.

03

Shopping & feeds

Merchant Center setup, feed quality, product segmentation and profitable priorities.

04

Measurement

GA4, Enhanced Conversions, calls, CRM events and offline sales where available.

05

Landing pages

Message matching, conversion review, briefs and A/B-test recommendations.

06

Optimization

Search terms, lead quality, bidding, budgets, creative tests and growth decisions.

AI + HUMAN CONTROL

Automation for scale. Judgment for margin.

Google AI can find demand humans miss. It still needs reliable goals, business context and boundaries. We decide what the system should learn from, where it may expand and when the data is strong enough to scale.

CAMPAIGN CONTROL ROOM
01Qualified conversion signals
02Brand, URL and location controls
03Search-term and placement review
04Lead quality from CRMwhen available
05Human budget decisions
HOW WE WORK

Tracking first. Then traffic. Then scale.

01

Audit

We inspect economics, account structure, search terms, tracking and landing pages.

02

Foundation

We repair measurement, define qualified actions and build a focused campaign plan.

03

Launch

Campaigns go live with controlled budgets, clear tests and daily early-stage review.

04

Scale

We feed sales quality back into decisions and expand only what proves profitable.

REPORTING THAT HELPS DECISIONS

Clicks are context. Revenue is the point.

What a weak report shows

Impressions84,210
Clicks2,148
CTR2.55%
“Conversions”96

What we work toward

Qualified leadsVisible
Cost per qualified leadVisible
Sales and revenueConnected
Next budget decisionClear
TRANSPARENT STARTING PRICES

Management fee and ad spend stay separate.

You pay Google directly. Scope depends on budget, channel count, markets, tracking and landing-page needs.

One-time
$490
Google Ads Audit
  • Account and tracking review
  • Search-term waste analysis
  • Structure and bidding review
  • Prioritized 30-day plan
Request audit
Launch
$790
per month · ad spend separate
  • Up to $5k monthly ad spend
  • Search or Search + PMax
  • Conversion tracking
  • Weekly optimization
  • Monthly report
Discuss Launch
Scale
$2,490+
per month · ad spend separate
  • For $15k+ monthly ad spend
  • Multiple markets or products
  • Feeds and advanced attribution
  • Creative and landing-page tests
  • Weekly strategy
Discuss Scale

No responsible agency can guarantee a specific ROAS, cost per lead or sales volume. We can guarantee account ownership, a defined scope, transparent reporting and disciplined execution.

THE FIRST 90 DAYS

What progress should look like.

Days 1–14

Audit, business economics, conversion map, tracking validation and campaign architecture.

Days 15–45

Controlled launch, query review, negatives, creative tests and early lead-quality feedback.

Days 46–90

Stable patterns emerge. Budgets move toward qualified demand and proven conversion paths.

FAQ

What buyers ask before hiring a Google Ads agency.

How much does Google Ads management cost?

Our management starts at $790 per month. Your advertising budget is separate and paid directly to Google. Pricing grows with media spend, campaign complexity, markets, feeds and measurement requirements.

What is the minimum advertising budget?

It depends on search demand and click prices. Many local businesses need at least $1,000–$3,000 per month to collect enough useful data, but we assess the market before recommending a number.

Who owns the Google Ads account?

You do. The account, audiences, campaign history and data remain in your business account. We request the access needed to manage it.

How quickly can Google Ads work?

Traffic and enquiries may appear soon after launch. Reliable optimization usually requires several weeks of clean data. We use controlled early budgets rather than pretending the first few days represent long-term performance.

Do you manage Performance Max and AI Max?

Yes, when they fit the objective and data quality. We configure conversion signals, assets, URL and brand controls, then review what automation actually delivers.

Do you guarantee ROAS or cost per lead?

No responsible provider can guarantee an auction outcome or sales performance. We define targets, measurement, deliverables and decision rules, and report openly against them.

Can you improve our landing pages?

Yes. We review message match, mobile usability, friction and conversion paths. x3 can provide recommendations, A/B-test briefs or build dedicated landing pages as a separate scope.

Do you work with US businesses?

x3 Agency is an independent international studio working remotely with US-facing businesses. You communicate directly with the senior team responsible for strategy and delivery.

START WITH EVIDENCE

Find out where your Google Ads budget is leaking.

Send us your website or existing account context. We will identify the clearest problems and recommend the right first step.