“I need this now.”
Google Ads answers an existing query. Intent is visible in the search itself.
META ADS + PERFORMANCE CREATIVE
Creative, not guesswork.
Facebook and Instagram campaigns built to stop the scroll — and prove the sale. Strategy, Reels production, Pixel, Conversions API and continuous testing in one team.
Meta Ads managementReels & UGC-style creativePixel + CAPIYour account & data
HOOK 01Still doing this the hard way?Problem-first Reels
HOOK 02Watch the product work.Demo + proof
HOOK 03“I did not expect that.”Creator-style story
ONE OFFER · MANY ANGLES
CREATE DEMAND
Google captures intent. Meta creates it.
Paid social reaches the buyer before they search. The job is not to interrupt everyone — it is to make the right person recognize a problem, want the outcome and take the next step.
“I did not know I needed this.”
Meta uses behavior and creative response to discover who is most likely to care, click and convert.
THE X3 PERFORMANCE LOOP
One system. New learning every week.
Meta automates delivery. We improve what it learns from.
01
→
Offer
A clear reason to stop, care and act now.
02
→
Creative
Different hooks, formats, people and proof.
03
→
Data
Reliable conversion signals from site and CRM.
04
→
Testing
Controlled spend and decisions based on evidence.
05
↗
Scale
More budget only behind proven combinations.
CREATIVE IS THE NEW TARGETING
Ads built for how people actually scroll.
One polished video is not a testing system. We turn products, people and customer insight into a repeatable library of angles.
01
Reels
Native 9:16 video with fast hooks, sound, safe-zone copy and platform-aware pacing.
02
UGC-style stories
Human demonstrations, reactions, routines and objections without generic ad polish.
03
Product demos
Show the transformation, mechanism or experience instead of merely describing it.
04
Founder & expert
Authority-led ads that explain why the product exists and why the approach works.
05
Static & carousel
Strong claims, comparison, proof and offer variations designed for fast learning.
06
Winning iterations
New openings, cuts, copy and calls to action built from concepts already showing signal.
ONE PRODUCT · MANY REASONS TO CARE
We do not ask one ad to speak to everyone.
Different buyers recognize different moments. Our creative matrix tests the problem, desired outcome, proof, objection and personality — while keeping the offer consistent.
01 / PROBLEM“Why does this keep happening?”
02 / OUTCOME“Imagine getting this result without…”
03 / PROOF“Here is what changed in 14 days.”
04 / OBJECTION“I thought it would be too difficult.”
SIGNAL STACK
01Meta PixelBROWSER
02Conversions APISERVER
03Qualified lead stagesCRM
04Purchases and revenueBUSINESS
05New-customer valueGROWTH
BETTER DATA, BETTER DELIVERY
Meta cannot optimize for a sale it never sees.
We validate events before scaling, reduce duplicate or false conversions and connect deeper outcomes where the business and tools allow. The goal is to teach the system what a valuable customer looks like — not reward every button click.
REPORTING THAT SURVIVES REALITY
Platform ROAS is evidence. It is not the whole truth.
Customer acquisition cost
What it costs to acquire a real customer, not a click.
Lead quality
Booked, qualified and sold — connected back to campaigns where possible.
Blended efficiency
Total revenue against total marketing spend for a wider business view.
New-customer value
Separating acquisition from repeat demand and existing brand activity.
CLEAR CREATIVE VOLUME · CLEAR PRICING
Know what gets managed — and what gets made.
Ad spend is separate and paid directly to Meta. Final scope depends on markets, production, account complexity and measurement.
$490
Meta Ads Audit
- Business Manager and tracking review
- Campaign and audience audit
- Creative fatigue analysis
- Offer and funnel review
- 30-day testing plan
$1,190
per month · ad spend separate
- Up to $5k monthly ad spend
- Prospecting + retargeting
- 4–6 ad variants from supplied assets
- Copy and Pixel/CAPI review
- Weekly optimization
$2,490
per month · ad spend separate
- Up to $15k monthly ad spend
- Advantage+ full-funnel management
- 8–12 new ad variants monthly
- Reels, static and UGC-style edits
- Landing-page recommendations
- Lead-quality feedback
$3,990+
per month · ad spend separate
- For $15k+ monthly ad spend
- Multiple products or markets
- 12–20+ creative variants
- Production and creator roadmap
- Advanced attribution
- Weekly strategy
The number of concepts, final edits and production days is confirmed in writing before work begins. No responsible agency can guarantee a fixed ROAS, cost per lead or sales volume.
THE FIRST 90 DAYS
What progress should look like.
Audit, offer map, tracking validation, creative research and the first testing matrix.
Controlled launch, hook and format tests, early lead-quality checks and winner identification.
Winning concepts are iterated, weak angles are retired and budget moves toward proven demand.
FAQ
What buyers ask before hiring a Meta Ads agency.
How much does Meta Ads management cost?
Our management starts at $1,190 per month. Ad spend is separate and paid directly to Meta. Pricing depends heavily on how much creative production, testing and tracking the account requires.
Is creative included?
Yes, within a defined monthly volume. Launch includes 4–6 variants built from supplied assets. Creative Growth includes 8–12 new variants across Reels, static and UGC-style edits. Original shoots and creator fees are scoped explicitly.
What advertising budget do we need?
Many small businesses need at least $1,000–$3,000 per month to gather useful data. Competitive ecommerce or multi-market accounts often need more. We assess economics and creative readiness before recommending a budget.
Do you manage Facebook and Instagram together?
Yes. We normally use Meta's placement system across Facebook and Instagram, then adapt creative for Feed, Stories and Reels rather than forcing one asset into every placement.
Do you use Advantage+?
Yes, when the objective, account and data support it. We provide creative diversity, conversion signals and business constraints, then review what the automation actually delivers.
Who owns the ad account and creative?
Your business owns the Business Manager, ad account, Pixel, audiences and campaign history. Creative usage and source-file terms are confirmed in the project scope.
Can you install Pixel and Conversions API?
We can audit and implement measurement on supported platforms, coordinate with your developer and connect deeper CRM or purchase events where access and tools allow.
Do you guarantee ROAS?
No responsible provider can guarantee an auction outcome or sales performance. We define targets, creative output, testing cadence and measurement, then report openly against the evidence.
Do you work with US businesses?
x3 Agency is an independent international studio working remotely with US-facing businesses. You communicate directly with the senior team responsible for strategy, creative and delivery.
START WITH EVIDENCE
See what your next Meta creative test should be.
Send us your website, Instagram account or current ads. We will identify the clearest performance and creative gaps.